In this guide, we’re gonna take a look at some more ways to generate keywords and come up with good keyword suggestions for your site.
Coming up with keywords doesn’t have to be difficult. There are literally dozens of tools and methods on the Internet that can help you come up with quality keywords, both short and long-tail. In this article, we’re going to look at a few more tools and methods you can use to suggest and generate keywords.
There are a few different ways you can use the search behemoth to come up with great keyword suggestions. The first of which can be used right on the main search page. Simply start typing based on the sort of content you’re looking for, and Google’s autocomplete feature will offer up a list of medium and long-tail keywords for you.
On the SERP are more tools that can help you can up with keyword ideas. Part of the way down the page, in-line with the search results, you’ll see the "People also ask" widget, which has a list of search queries that can be of help.
And at the very bottom of the page there’s yet another widget: "Related searches". These are searches that are, as the name implies, related to your own query.
Last but not least is Google’s own tool, Keyword Planner. Keyword Planner can be a great tool for generating and suggesting keywords. It can also be used for light keyword research, but it’s important to remember a couple of things when using it:
Search volumes are often grouped together on close variant keywords, so it can be difficult to discern the exact results of individual keywords.
The tool itself is part of Google Ads, so it only shows competition for PPC campaigns–it does not reflect organic keyword difficulty.
With that said, you can use it to generate tons of ideas for keywords, and you have Google’s own algorithms backing up the suggestions.
YouTube happens to be the second largest search engine in the world, next to Google. And just like with Google’s autocomplete, YouTube’s search engine can offer a lot of ideas for generating keywords. Simply start with a seed keyword and take a look at what its autocomplete has to offer.
There’s also the aptly named YouTube Keyworld Tool which you can use to scrape together these search results. It’s not totally free, but you can get three searches per day without paying. Check it out here.
Amazon has its own proprietary search engine and, like Google and YouTube, offers suggestions based on data collected from searches. You can search manually and take a look at the suggestions, or use one of the many free tools out there to help you find what you’re looking for.
Reddit is a unique social media platform in that it’s organized around communities based on topics. And given its massive popularity, it’s a great place to find keywords and phrases you can target with your content.
Say you have a cooking blog, and you’re trying to figure out what to base your next round of content on. Well, searching Reddit for cooking will turn up a huge number of communities around the topic. From there, you can go into these communities and see what people are talking about. When you’ve found a community that matches the sort of content you want to be making, search through it using these sorts of terms:
- "How do you"
- "How can I"
See what’s popular and what people are interested in and, viola, you have a wealth of keywords to build your new content around.
Quora is another great social media site with a design lenthat naturally lends itself to keyword discovery. It’s a question and answer site where you can post a question and knowledge people in the community offer answers. As you can imagine, this is a great way to find long-tail keywords. Simply search for the topic you’re interested in, check out the popular questions in the communities, and take lots of notes.
If you know where and how to look, you can find quality keywords in a lot of different places.
With KWPlanner, you can generate related keywords from the keyword you enter along with being able to discover the keywords your competitors are ranking for. Unlike Google Keyword Planner, this shows entries for both PPC campaigns and organic keyword ranking. You can simply enter a search term and the tool returns a plethora of closely related phrases along with their search volumes.
What’s great about using a professional tool like KWPlanner is that it shows keyword difficulty. Keyword difficulty, as a metric, can help you determine whether or not you should invest time and resources into targeting any given keyword. If the difficulty is high on a particular keyword, it’s likely that a large number of your competitors have spent a large amount of money to target that keyword already, which means it’s a waste of time and resources to target it yourself.
Stealing your competitor’s keywords
One more way of finding keywords is to skip all the work and let someone else do it for you. Spying on your competitor’s keywords is a common practice in SEO, and one you shouldn’t overlook–you can be sure that your own competitors will be doing the same to you. In fact, given the involvement of the practice, we’ve written an entire guide for it which you can read here.
As you can see, if you know where and how to look, you can find quality keywords in a lot of different places. And as you improve your SEO skills, you’ll start finding other ways of coming up with keywords. Discussion forums, niche websites, and the like can give you ideas for keywords that others hadn’t even considered. Keyword ideas are literally everywhere. Once you have a healthy list of keywords, it’s time to start analysing them, and that’s where things get fun! With your keyword list in-hand, head here and learn all about keyword metrics and how to analyse them.