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£200kannual turnover grown from next to nothing
3×pre-pandemic turnover at Euro Motoring
3rd of 52car insurance aggregators rated by Defaqto
A commercial view of the whole journey
Growth rarely comes from changing just one number.
The goal is not activity at any cost. It is a better-performing business: clearer acquisition, less friction, stronger conversion and healthier commercial returns across online and offline channels.
Turnover stalled?
Find where growth is being constrained and which opportunities deserve attention first.
Traffic not converting?
Remove avoidable friction from discovery, decision-making and the path to purchase.
Sales not profitable enough?
Balance acquisition, conversion, order value and margin instead of chasing vanity metrics.
NetOnTarget growth framework
Where I Find Growth Opportunities
Practical areas I review to improve revenue, conversion and profitability.
Increase revenue
- 01Conversion rate + average order value
- 02Qualified traffic + customer acquisition
- 03Product catalogue breadth & quality
- 04Merchandising + customer experience
- 05Content that builds trust + converts
- 06Using AI to personalise marketing and uncover new sales opportunities.
Improve profitability
- 07Reduce wasted marketing spend
- 08Website reliability + performance
- 09Lower operating costs + reduce dependency
- 10Using AI to automate routine work and reduce operating costs.
Build for scale
- 11Automation + operational scalability
- 12Brand visibility + credibility
- 13Using AI to handle more customers and data without increasing headcount.
Start with the business, then improve what matters.
Selected track record
Experience built through doing the work.
From early ecommerce to award-winning comparison technology, the focus has remained the same: make customer journeys and commercial systems work harder for the business and its customers.
2024-2026
UK Manufacturer
Tripled online turnover from July 2023 to July 2026, increasing from £4,753 to £14,949.
2020-2022
Euro Motoring Ltd
Tripled (part-time) turnover from pre-pandemic levels selling travel equipment to motorists driving in France and Spain (July 2019 £3,856, July 2022 £12,138).
2014-2026
TMD Motorhomes
Grew organic traffic by over 30% year on year in this latest year, mostly aided by the project management of the new website (and improved SEO factors)
2010-2013
Dotcom Discounts Ltd
Grew ecommerce sales for car bulbs/European travel equipment from £23k to £83k for this part-time business owner – through leading Google positions for relevant searches and optimising the customer journey to increase sales.
2006-2009
Consumabulbs.com
Grew turnover from next to nothing to approximately £200,000 per year, supported by an early vehicle bulb application guide.
2006-2009
Insurance Price Comparison
Project-managed car insurance aggregation applications for MoneyExtra.com and Motoring.co.uk. Won the IFS Award for financial innovation and was rated 3rd of 52 price comparison websites by Defaqto.
2001
ClickEvents.co.uk
Grew a part-time start-up selling seminar recordings online to approximately £8,000 per month in around 11 months – before video streaming was even possible.
Client perspective
What clients say about the work.
Andy's kept our e-commerce running like clockwork for many years. Urgent Shopify fixes, stock update API rebuilds, Business Central integrations, he handles it fast and gets it right the first time. Andy will coordinate with other developers, troubleshoot live order issues and rebuild systems behind the scenes quickly and efficiently.
NetOnTarget feels like an experienced commercial/e-commerce specialist embedded in the business - spotting opportunities, fixing what matters and turning ideas into action. Practical, commercially focused support that improves performance.
For over 12 years, Andy has driven our online presence — managing every website rebuild, running our Google Ads, and growing our organic search rankings, with organic traffic up over 30% year on year. He led our latest site relaunch end-to-end: new model pages, CRM and email automation, and a seamless Cloudflare switchover with zero downtime. He trained our team, built the systems we use daily, and still handles every detail, from ad campaigns to sync issues, without missing a beat. Andy's the reason our digital marketing works!
How it works
Start with the business, then improve what matters.
No off-the-shelf playbook. I can advise, implement the changes, or work alongside your team - whichever you prefer.
Understand
Discuss your business model, current performance, ambitions and the constraints getting in the way.
Prioritise
Identify the highest-value opportunities across acquisition, conversion, customer journey and profitability.
Improve
Choose practical advice, hands-on implementation, or support alongside your team. We will measure the outcome and keep learning.
The next useful conversation
Where could your business perform better?
Tell me about your business and what is holding growth back. Your first strategy call is free and focused on where the clearest opportunities may be.
Who this suits
This works best for UK businesses in the £100k to £2m range, usually owner-run, selling online or through a mix of online and offline channels. If that's you, tell me what's holding growth back.
No generic sales presentation. If there is no clear opportunity to help, I'll say so.
Choose whichever is easiest: book your free strategy call directly, or send an enquiry and I will get back to you.
Option 1 - book directly
Book your free strategy call
Choose a convenient time using the standalone booking calendar. Your first strategy call is free.
View available timesOption 2 - send an enquiry