Keyword research

Solid keyword research is the cornerstone of good SEO. Knowing which keywords to target and how to target them is absolutely critical. In this guide, we’re going to take a broad look at ways to help you find and analyse keywords, as well as take a brief look at some of the tools and methods you can use to do your keyword research.

Finding SEO keywords

Finding good SEO keywords that push traffic to your site can be challenging if you don’t know where and how to look. The easiest way to find keywords is by simply using Google’s search page tools. But you also have to know what keyword types are out there, as well as how they work.

All keywords aren’t created equal. There are short keywords and long-tail keywords. Another idea of great import is a keyword’s search intent. In our guide for finding SEO keywords, we go over how these ideas are addressed when selecting your keywords, as well as great places to start with finding them. To learn all about it, use the link below to view our in-depth guide.

Keyword generators and keyword suggestion tools

Once you have a solid understanding of keyword types, search intent, search volumes, and difficulty, you can start using more advanced tools and methods for generating keywords. There are countless ways to come up with keywords, if you know how and where to look. In our guide, we take a look at some of the better ways of doing so. Use the link below to start learning about these other ways of finding keywords.

Keyword analysis

Now that you’ve learned how to find keywords, the next step is to take a deep-dive into keyword analysis. Keyword analysis is the practice of using tools that gather and aggregate data in such a way as to help you analyse and predict how successful you can be in targeting a given keyword.

Keyword tools analyse data differently depending on the tool, but there are a few commonalities among them. The most important of which is keyword difficulty, which gives you a ranking for a specific keyword based on metrics that have been gathered from different data sources. But you also have to factor in other metrics as well, such as search intent and search volume. To learn about these metrics and how to analyse your keywords, follow the link below for our guide.

Stealing your competitors keywords

Even with all your newly-found skills and abilities, finding good keywords requires a lot of patience and dedication. And once you’ve found some great ones, you’re always going to have competitors with bigger marketing budgets than you. Your competitors, like you, spend money fine-tuning their marketing strategies. Chances are high they’ve used a good amount of resources to figure out what keywords work for your market. Using the right tools and methods, you can gain access to this information relatively easily. Follow the link below to view our guide on how to let your competitors work for you.

Analysing top 10 Google results for any keyword

SERP analysis is a crucial part of keyword research, and it’s how you figure out how to break into the top 10 ranking on Google for a given keyword. Essentially, it’s the process of examining top-ranking websites to determine if the keyword you want to rank for is relevant and if it’s possible to outrank your competitors.

The process involves analysing the current search results for the keyword you’re working with and developing a strategy to overtake a particular rank. On our guide, we go over this process using SERPChecker by Mangools, though the same methods and practices can be used with other tools. Follow the link below to find out how it’s done.

Keyword research tools

There are a huge number of keyword tools to choose from. Some or great, some not so much. Having a sound strategy for analysing keywords is the best place to start, but once you’ve got that down, it’s time to start looking at tools that can give you reliable data and metrics to analyse with.

There are two different types of research tools out there: Traditional keyword tools, and competitor-based tools. Traditional tools give you the ability to enter a seed keyword and then generate multiple keywords in return. They also offer metrics on these keywords to help give you an idea of how difficult it will be to rank for them. Competitor-based tools aggregate data from different sources and attempt to reverse-engineer the success of your competitors and evaluate whether you can beat them at their own game.

In our guide, we’ll learn about these tools, as well as take a look at a few of the better ones out there. Click below to get started.

Bringing it all together

Finding and properly analysing keywords to build your content around is probably the single most important skill you can develop when learning SEO. And with so much to learn, it can be a real challenge. But using these guides and learning the methods and practices within can give you a nice head start in getting ranked on the first page of Google. The most important part is to not stop here, but to keep on learning and honing your SEO craft. Good luck!

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